Running a small business and growing seasonal flowers is challenging enough, so Jill needed a booking solution that would help her manage bookings without taking up too much of her time or requiring a highly technical background. While her initial need was a simple booking system, the goal quickly expanded to finding a tool that could evolve with her growing business:

• Managing bookings on the go: As a busy business owner, Jill was often out in the garden or hosting workshops, making it difficult to stay on top of bookings and manage appointments from a desk.
• Manual payment handling: Handling payments manually was time-consuming and prone to follow-up delays, taking away from the time Jill could spend focusing on her flowers and customers.
• Customer communication: With a growing customer base, Jill struggled to keep up with communication, including booking confirmations, reminders, and collecting specific customer preferences (such as dietary requirements) for her workshops.
• Lack of online presence: When Jill first started her business, her website was still in development, making it difficult to take online bookings for her workshops and events.
• Affordable: A system that offered essential features at a cost-effective price was crucial, delivering value without overstretching her budget.

Jill needed a solution that would not only help her to meet these challenges and streamline her booking tasks but also provide flexibility to manage everything from anywhere, making it possible for her to keep growing her business without the stress of administrative work.