How West Ilsley Tennis Club transformed bookings and boosted pay-to-play revenue by 1000%
West Ilsley Tennis Club, a small volunteer-run club in the North Wessex Downs, was struggling with an inefficient manual booking system that created unnecessary admin and payment challenges.
By switching to Jezzam, they not only simplified their booking process but also saw an incredible 1000% increase in pay-to-play revenue. Here’s how they did it.
About the Customer
Nestled in the heart of the beautiful North Wessex Downs, West Ilsley Tennis is a community club that offers a single court for use by villagers and neighbouring communities. The club provides tennis court hire in an idyllic setting with views over the village cricket ground and surrounding countryside.
Run entirely by volunteers, the club’s committee is responsible for managing bookings, maintaining membership records, and ensuring there are enough funds to cover both day-to-day upkeep and major investments like resurfacing the court every 10 years.
Highlights
- 1000% increase in pay-to-play revenue – Public bookings grew tenfold, thanks to Jezzam’s online system making it easy for non-members to book and pay.
- Self-service booking cut admin time – Committee members no longer spend hours managing bookings and answering calls.
- Online payments replaced cash handling – Secure Stripe payments eliminated the need for cash collection at the pub.
- Automated booking system – Members book up to 3 months ahead, while non-members are limited to 24 hours.
- 24/7 availability with mobile-friendly booking – Players can check availability and book instantly from their phones.
- Exceptionally easy to use – Committee members and players found Jezzam intuitive, with no training needed.
- Flexible and configurable – Custom booking rules, access settings, and payments tailored to the club’s needs.
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Committee members were on a rota for a telephone contact number, and players would ring up at all hours asking about availability and how to pay. It was massively inconvenient and disruptive to our family lives!
West Ilsley Tennis Committee
The Challenges
Before switching to Jezzam, the club relied completely on manual systems that were overcomplicated and difficult to manage:
- Disorganised booking process – Bookings were handled using Google Calendar, but double bookings were a common issue.
- Untracked payments – Public players left cash behind the bar at the village pub, making tracking payments slow, inefficient, and inaccurate..
- High admin burden – Committee members were constantly answering phone calls about availability and taking bookings manually, disrupting their personal lives.
- Lack of records – Membership renewals and records were kept on paper, making it difficult to monitor and update memberships year after year.
As a volunteer-led club, this time-consuming and disruptive process was becoming overwhelming.
A change was needed to bring order, efficiency, and simplicity to the club’s booking system.
The biggest thing was that it had to be easy to use! Both for the Tennis Committee and for members and public players.
West Ilsley Tennis Committee
Why West Ilsley Tennis Club Chose Jezzam
Simple for everyone
A user-friendly system for committee members and players, reducing admin, eliminating phone calls, and streamlining the booking process.
Memberships
Flexible membership management lets the club set booking rules, offer member benefits, and control access for non-members.
Seamless payments
Secure online payments through Stripe replaced cash handling, increasing revenue and improving tracking.
The user profile feature is amazing. Members can log in, see and manage their bookings, and update their details all by themselves
West Ilsley Tennis Committee
The Solution
Jezzam provided a reliable, automated, and easy-to-use booking system that completely transformed how the club operates. Key benefits include:
We still can’t quite believe that for most of the time, it just sits there happily taking care of all our bookings for us. It’s just fantastic!
West Ilsley Tennis Committee
Results
Jezzam provided a reliable, automated, and easy-to-use online booking system that completely transformed how the club operates. Key benefits include:
Massive time savings
With bookings now completely self-service, booking admin is virtually eliminated, giving committee members back their valuable time.
1000% boost
Pay-to-play bookings have grown tenfold. While the overall amounts are relatively are small, this extra revenue stream is vital in helping the club remain financially sustainable.
Detailed record keeping
Centralised booking data makes it easy to track trends, membership growth, and court usage, helping to support planning, committee meetings, and grant applications.
Game-changing bookings
Players love the effortless booking process, with 24/7 availability, instant mobile access, and a smooth, hassle-free experience.
The booking process is so smooth, with automatic confirmation and reminder emails. We’ve never had a single issue with members and non-members being able to book.
West Ilsley Tennis Committee
Why West Ilsley Tennis Club Recommends Jezzam
Jezzam has completely changed how West Ilsley Tennis Club operates. The system is intuitive, hassle-free, and perfectly suited to a community club. With automated payments, real-time availability, and membership management, the club runs smoothly without constant admin headaches.
The exceptional support from Jezzam made setup easy, and now everything runs virtually by itself. For any club looking for an affordable, stress-free way to manage bookings and payments, West Ilsley Tennis Club highly recommends Jezzam!
"Jezzam has completely changed how we run the club. Booking is hassle-free, and we can’t imagine going back to the old way."
West Ilsley Tennis Committee
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